STEP 1: OPEN ART CALL
For us at Aether Brewing, creativity is what enables our existence, but also our growth as a brewery.
It allows us to express ourselves, share ideas and create meaningful connections. We want to share that feeling…
So we’re announcing the Artist Amplifier Initiative, a collaborative springboard that looks to grow awareness and appreciation of homegrown artistic talent.
At the core of the program is an ongoing open Art Call inviting Australian visual artists – of all styles and mediums – to submit their works to feature on our beer labels.
While we craft what goes on the inside of the cans, we want to work with you on the outside.
So get involved as we’re really keen to grow together!
STEP 2: SUBMISSIONS
We encourage emerging and established visual artists of all styles and mediums to be involved!
We’re evolving beyond our penchant for gothic street art, to embrace works of all kind, as long as we can represent it meaningfully on a beer can.
Submit as many works as you like – existing pieces foremost, as we’re mindful of the time and effort that goes into the creative process.
While the Artists Amplifier Initiative is currently geared toward supporting the visual arts, we are keen to support all creative endeavours, where possible, so yell out if you have any ideas on how we can work together to create positive experiences.
STEP 3: SELECTION, CURATION & STAYING IN THE LOOP
We will select the work of an artist, like you, to feature on our beers as we release them, but keep in mind, that we’re never going to stop releasing new liquids – so keep the submissions coming! We’re looking at 20+ new cans each year.
Artists will retain the rights to their works; and will be remunerated with a $1000 cash grant, beer to share, promotion through our media and social platforms, Aether merch and an evolving number of other collaborative opportunities like art shows, print sales, artist residencies and more.
It’s a big endeavour, and we don’t claim to be experts in all aspects, so we’re getting the help of some seasoned contributors to the arts community. They’ll work with the team to curate submissions, and decide what piece will go on our beers.
We’re actively encouraging suggestions for refinement and opportunities for evolution to ensure we’re genuinely supporting the arts community.
ARTIST AMPLIFIER PROGRAM
Keen to get your artwork on an Aether beer?
For us at Aether Brewing, creativity is what enables our personal fulfilment, but also our existence and growth as a brewery. We’re lucky enough to get to express ourselves by brewing and sharing our craft beers with the good folk of Australia (and sometimes, beyond!).
While we craft what goes on the inside of the cans, we want to work with you on the outside of the cans! Our Artist Amplifier Program provides a pretty cool platform to help you get seen, share ideas, and create meaningful connections. So, we’re looking to form partnerships with Australian artists from all walks of life who want to grow with us.
Submit your work through the artists portal, and not only will you get the opportunity to feature your art on a beer, but you’ll also get to help name the beer; you’ll be promoted through all of our media and social platforms; become a part of the Artist Amplifier Alumni; and have the opportunity to be involved in a variety of other initiatives to amplify your brand! Oh, and you get $1000 cash… and free beer…
No matter whether you’re a rookie, or a professional – you like to dabble at home, or you’re a tattoo artist, student, street artist, teacher, fine artist…. whatever the heck you are, submit your work – and let’s start making something meaningful. We encourage you to submit existing pieces that have already been produced, or works specifically designed for the program. There are no preferred styles, or mediums – whether you sketch, paint, electronically design, or whatever else – as long as we can slap it (gracefully) on a beer can, you’re in with a shot. While the program is currently geared toward supporting the visual arts, we are keen to support all creative endeavours, where possible, so yell out if you have any ideas on how we can work together to create positive experiences.
The Art Call for the Artist Amplifier Program is now open. We will select the work of an artist, like you, to feature on each of our beers as we release them, but keep in mind, that we’re never going to stop releasing new products – so keep the submissions coming! Prior to each release, our team and a few experts (who actually know what they’re doing) will curate the submissions, and decide what piece will go on our beer. We will make sure to communicate with you all along the journey through our artist community of Facebook, but if you ever want to chat, get in touch with firstname.lastname@example.org.