Bio & Rationale
Sydney illustrator Aidan Howes draws what he loves: outdoor landscapes, Australian iconography, pop-culture winks, and the odd cold beer. Working in fine-tip and digital, his images feel clean but characterful – the kind of linework that reads immediately on a can yet rewards a closer stare.
For our Breakfast Smoothie Sour, Aidan gave us a label with morning-sun energy – playful structure, crisp outlines, and a flavour cue hidden in plain sight. It’s design that knows when to hold back and when to push forward, matching a beer that’s bright, fruit-first, and unexpectedly moreish.