Bio & Rationale
Brisbane-based designer and brand strategist Emery Greer has been in the trenches with Aether for years – a collaborator who understands that labels aren’t just pictures; they’re signals. As founder and Creative Director of Demographic Design Co., Emery works across identity, packaging, and production, shaping brands for people, products and places. He’s as comfortable talking strategy as he is nudging pixels, which is rare and useful in equal measure.
His background spans studios, agencies and entrepreneurial wins – including co-founding Thirsty Merchants, the craft-beer merch company he helped build, scale, and sell. That commercial instinct shows up in the work: clarity, restraint, and the confidence to let one sharp idea lead. On Aether cans, Emery’s touch has meant cohesion without sameness – design that serves the beer first, then keeps earning attention in the hand.
