Bio & Rationale
Razorfloyd’s ‘Ruby Red’ is a gothic-pop illustration that blends horror with retro kitsch. The piece depicts a 1950s-inspired housewife character who, beneath her bright smile, hides something darker. With bold colours and cartoonish styling, it’s a playful yet unsettling juxtaposition – and a perfect fit for Aether’s Raspberry Seltzer, which pours with the same ruby-red intensity. The art winks at the uncanny, marrying sweetness and menace in one striking image.
Known as the self-proclaimed goblin king, Razorfloyd is a Brisbane-based illustrator with a love for grunge-meets-retro aesthetics. Their work thrives on character-driven stories, often twisting nostalgic tropes into something strange and new. They experiment across styles and formats, but their signature remains: strong colour palettes, a taste for the grotesque, and a knack for finding beauty in the offbeat.
Beyond freelance projects, Razorfloyd is developing a webcomic that pushes their characters into expansive narrative worlds. Their work embodies the thrill of mixing subcultures – punk, horror, retro, digital – into something that feels both underground and instantly recognisable. For Aether, that made them a natural collaborator: our beers, like their art, walk the line between approachable and provocative.
